Use Assisted Sales to Boost Retail Profits This Holiday Season

by Matt Rudolph

Believe it or not, it’s already time to start looking at a strategy that will help your brand cut through the noise and boost profits this Black Friday and holiday season. By November, retailers across the country will be hoping to see their monthly purchase volumes explode and looking to attract buyers who tend to spend an average of 17 percent more on each order during this period, compared to the rest of the year. If brand advocacy through assisted sales isn’t part of your omnichannel strategy, it should be.

By now, you should already have your mobile optimized website and social presence in place, but that’s simply not enough. Technology continues to evolve and shoppers are still more likely to make a purchase if their in-store experience involves a positive employee sales interaction. Generation Z is a perfect example of this. They want memorable shopping experiences and they make purchases based on what product offers the best value to satisfy their needs. They do product research on their phones, but still want in-store demonstrations and streamlined transactions.

In fact, research has shown that digital influences more than $1 trillion in retail store sales and 84 percent of digital shoppers reach for devices before or during store visits.  They also purchase at a 40 percent higher rate in-store. Couple that with the fact that 40 percent of shoppers make a purchase after a positive interaction with a sales associate, and the message is clear: you need a highly trained sales force ready to go in November.

How Can Assisted Sales Enhance the In-Store Experience?

U.S. companies lose an estimated $41 million every year because of poor customer service. Brand advocates are a way to make sure staff is available to shoppers when they need them. They can educate, rather than pressure people into buying. They also can make customers aware of loyalty rewards programs.

MarketSource’s assisted sales representatives are specifically trained to be an extension of your brand. They help create a memorable in-store experience that will keep customers loyal and make the final sale. Additionally, we offer marketing and development research that offers insights that will help you reach your consumer base.

Between the personalized human presence in-store, and the use of eye-catching product demonstrations, MarketSource can make a huge improvement to your bottom line this holiday season. Add that to your digital sales strategy and you’ve got the perfect omnichannel experience.

Topic: Retail

ABOUT THE AUTHOR

Matt Rudolph is Solutions Practice Leader at MarketSource. He leads development of B2B sales, sales operations, and the outsourcing customer-engagement model. He develops repeatable discovery and modeling tools for the design of executable sales programs inclusive of ROI, sales targets, talent requirements, sales compensation models, coverage modeling, process, technology and information requirements.

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