Automotive Industry

SELECTED CLIENTS

HIGH-PERFORMANCE SALES & MARKETING CHAMPIONS FOR THE AUTOMOTIVE INDUSTRY

At MarketSource, we understand the unique dynamics of the automotive industry better than anyone. As a result, we've honed an approach that uses the finest experienced automotive sales & marketing talent to engage consumers across the entire sales channel, engendering their ongoing loyalty.

Our expertise keeps pace with the ever-changing automotive marketplace, putting us in a position to aggressively adapt to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of specific automotive challenges such as:

• Workforce gaps caused by restructuring
• Increased competition in the US market
• The Internet’s profound impact on consumer buying behaviors
• Stabilizing a highly transient workforce at retail
• Recruiting and retaining experienced, well-trained personnel

AUTOMOTIVE EXPERIENCE OVERVIEW

MarketSource has a proprietary approach that we tailor to each client’s specific requirements. That’s how we’re able to achieve big results for OEM automotive and tire manufacturers, parts suppliers, and after-market companies. Sample automotive engagements include:

• Managing national field-parts sales to include accessories and reman powertrain
• Staffing and managing a dealer call center for vehicle divisions
• Staffing and managing a regional call center for vehicle financing
• Placing and training sales consultants in dealerships to increase OEM extended warranty sales

AUTOMOTIVE INDUSTRY SERVICES

Sales Services

• Sales Coverage Modeling
• Field Sales Teams
• Inside Sales
• Dealer Sales Centers
• Channel Management and Partner Acquisition
• Sales Process Support
• Managed Staffing

• Sales Rep and Call Center
• Event Marketing
• Retail

Marketing Services

• Brand Strategy
• Integrated Marketing Communications Program Development & Delivery
• Product Launches
• Business Development Centers
• Field Marketing
• Experiential Program Design and Implementation

• Events and Promotion Services
• Product Training and Marketing Initiatives
• Demo Day Services

• POP/POS Program Development & Delivery

Market Analytics, Research & Insight

• Brand Health Measures
• Sales Channel Research
• Mystery Shopping
• Real-Time Sales Analysis

• Integrated Programs Analysis
• Instant New Product Launch Metrics

• Retail Operations Audits