Business to Business Route-to-Market

SELECTED CLIENTS

HIGH-PERFORMANCE SALES & MARKETING CHAMPIONS FOR THE
B2B ROUTE-TO-MARKET

When the B2B market is of interest and importance to you, you can turn to MarketSource for the highly valued B2B route-to-market expertise and experience. Our field sales offering allows us to drive your revenue by building strong business relationships with those who are typically assigned to Tier 1 accounts. Our inside sales offering is designed to conduct more customer touches per day than the traditional outside sales rep model and can make your sales resources more productive.

The nature of the B2B channel requires an informed approach that uses B2B specialists to deploy effective sales and marketing programs. MarketSource has deep experience in reaching and influencing the companies that purchase your products and services. Therefore, we believe it is important that our knowledge keep pace with this rapidly changing and complex route-to-market, putting us in a position to adapt nimbly to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of current and emerging B2B challenges such as:

• Effectively targeting the SMB market segment
• Distribution channel complexity
• Accelerating product lifecycles
• The increased need for metrics

BUSINESS TO BUSINESS EXPERIENCE OVERVIEW

MarketSource has a proprietary approach that we tailor to each clientʼs specific requirements. Sample B2B engagements include:

• Build an outside sales team dedicated to the Systems Integrator channel
• Manage an inside and field team focused on hunting and farming SMB accounts within an assigned geography
• Provide outside team sales and support for mid-tier business partners

BUSINESS TO BUSINESS ROUTE-TO-MARKET SERVICES

Sales Services

• Sales Channel Development
• Sales Coverage Modeling
• Field Sales Teams
• Inside Sales
• Customer Sales Centers
• Channel Management and Partner Acquisition
• Sales Process Support
• Managed Staffing

• Sales Rep and Call Center
• Event Marketing

Marketing Services

• Brand Strategy
• Integrated Marketing Communications Program Development & Delivery
• Product Launches
• Channel Marketing Planning & Delivery
• Lead Generation/Business Development Centers
• Field Marketing
• Experiential Program Design and Implementation

• Events and Promotion Services
• Product Training and Marketing Initiatives
• Relationship Development and Brand Advocacy Services

• Training

Market Analytics, Research & Insight

• Brand Health Measures
• Sales Channel Research
• Real-Time Sales Analysis

• Effectiveness Surveys
• Integrated Programs Analysis
• Instant New Product Launch Metrics