In recent years, social media has been a much talked about subject, especially in relation to marketing products, but is social media marketing a good strategy? Gain insight from Solution Practice Lead of Retail, Mark Doornbosch, on the reasons for failure and success in social media marketing:
Social media, social media marketing and social networking have been the subject of much buzz and hype, but some companies are entering into social media marketing for the wrong reason; fear of losing out to competitors. Social media is only one piece of an overreaching marketing strategy. When used correctly, social media can create brand impressions, consumer interactions and maybe even some brand loyalty. At this point in its evolution social media does not deliver a call to action to drive sales.
If you’re like many companies that weathered the recessionary storm, you made the right fiscal moves by adjusting your staff, holding off on technology and infrastructure spending, and maximized your current organization to make the most of the sales environment. We’re seeing the housing market turn the corner, stock market on the rise, and companies holding record cash. Things are looking up, and it appears the business climate is one that can be taken advantage of.
However, like some companies, you may have waited too long to capitalize on this upturn, and the train could be leaving the station without you.
MarketSource is excited about its new partnership with Minneapolis-based retailer, Target. MarketSource will partner with Target to help enhance its position in the wireless retail marketplace.
Read more about this announcement in the Target Press Room.
For the final segment in our budget approval series, let’s open the topic of Continuous improvement – a gift that keeps giving.
In some sales organizations, a competency gap exists in the realm of sales analytics and continuous improvement. Simply put, there is no better way to drive the performance of the sales organization than to analyze key success factors, and subsequently make adjustments, both within the organization and to processes.
To continue our discussion related to budget approval strategy, let’s turn next to the value of testing and piloting.