In recent years, social media has been a much talked about subject, especially in relation to marketing products, but is social media marketing a good strategy? Gain insight from Solution Practice Lead of Retail, Mark Doornbosch, on the reasons for failure and success in social media marketing:
Social media, social media marketing and social networking have been the subject of much buzz and hype, but some companies are entering into social media marketing for the wrong reason; fear of losing out to competitors. Social media is only one piece of an overreaching marketing strategy. When used correctly, social media can create brand impressions, consumer interactions and maybe even some brand loyalty. At this point in its evolution social media does not deliver a call to action to drive sales.
