We accelerate sales though active partners and revitalize sales through dormant partners.

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Revitalize Channel Sales with Strategic Outsourcing

80 percent of your channel partners produce little demand, and your Channel Account Managers (CAMs) are busy supporting the other 20 percent. Revitalize dormant partners and generate demand for new partners with MarketSource Indirect Channel 360.

A strategic outsourcing solution, Indirect Channel 360 delivers a highly skilled sales team that nurtures and engages existing and prospective partners at the right time, with the right offer, through the right medium. By reaching out to mid-tier partners on a regular basis, new opportunities can be identified, qualified and pursued, increasing channel sales and mid-tier revenue.

Indirect Channel 360 combines proven channel strategies with experienced channel management professionals, which may include in-country field representatives and a global program director. These representatives are able to vet and manage meeting requests and partner engagement processes, shielding your CAMs and business development personnel from administrative tasks and low-value opportunities.

The solution also includes a marketing automation system and database, which is integrated with your existing CRM system to synchronize workflows, processes and people. This ensures all marketing and partner interactions are visible to CAMs and business development representatives, driving global consistency and efficiency.

Benefits:

  • Grow mid-tier channel revenue
  • Revitalize dormant channel partners
  • Increase the number of meetings with qualified prospective partners
  • Stimulate new partner activations
  • Standardize channel management globally
  • Gain greater visibility into channel program performance

Indirect Channel 360 strategic outsourcing services:

  • Indirect channel development
  • Integrated marketing automation and CRM
  • Campaign and event development and execution
  • Channel marketing planning and delivery
  • New partner demand generation and acquisition
  • Channel support


MarketSource designs and deploys field sales and marketing teams – backed by integrated processes and technologies – to quickly increase sales support and revenue.