We have the deep experience to reach and influence the CE customer across the entire sales channel
Consumer Electronics Industry
SELECTED CLIENTS
HIGH-PERFORMANCE SALES & MARKETING CHAMPIONS FOR THE
CONSUMER ELECTRONICS INDUSTRY
The nature of the consumer electronics industry requires a specific approach that uses CE-experienced personnel to deploy effective marketing and sales programs. MarketSource has deep experience in reaching and influencing the CE customer across the entire sales channel. Our expertise keeps pace with the ever-changing CE marketplace, putting us in a position to adapt nimbly to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of specific CE challenges such as:
- Digital Convergence
- The proliferation of software
- Reduction in consumer product lifecycle
- Increased distribution complexity
As a leading provider of brand centric integrated sales and marketing services, we can help you adapt to the challenges facing your industry. And as high-performance sales champions, we are not only driven by your success, we are passionate about it. In addition, our "Face to Face. Eye to Eye." orientation allows us to play a critical role during a key moment of truth for CE customers: the last three feet of sales.
CONSUMER ELECTRONICS EXPERIENCE OVERVIEW
MarketSource has a proprietary approach that we tailor to each client’s specific requirements. Sample engagements include:
- Sales optimization program design and implementation
- Conducting product demonstrations at special events
- Conducting sales and advocacy training
- Maintaining displays/merchandising
- Re-hiring and re-training retail staff
CONSUMER ELECTRONICS INDUSTRY SERVICES
Sales Services
- Sales Channel Development
- Sales Coverage Modeling
- Field Sales Teams
- Inside Sales
- Customer Sales Centers
- Channel Management and Partner Acquisition
- Sales Process Support
- Managed Staffing
- Sales Rep and Call Center
- Event Marketing
- Retail
Marketing Services
- Brand Strategy
- Integrated Marketing Communications Program Development & Delivery
- Product Launches
- Channel Marketing Planning & Delivery
- Field Marketing
- Experiential Program Design and Implementation
- Events and Promotion Services
- Product Training and Marketing Initiatives
- Demo Day Services
- Relationship Development and Brand Advocacy Services
- Training
- Merchandising
- POP/POS Program Development & Delivery
Market Analytics, Research & Insight
- Brand Health Measures
- Consumer Field Research
- Sales Channel Research
- Mystery Shopping
- Real-Time Sales Analysis
- Integrated Programs Analysis
- Instant New Product Launch Metrics
