A well honed approach that uses the finest IT sales and marketing talent to reach and influence both major IT customer groups
Information Technology Industry
SELECTED CLIENTS
HIGH-PERFORMANCE SALES & MARKETING CHAMPIONS FOR THE IT INDUSTRY
The IT market is divided for many IT vendors, with both a business and consumer segment. At MarketSource, we understand the unique dynamics of the IT industry better than anyone. As a result, we’ve honed an approach that uses the finest IT-experienced marketing talent to reach and influence both of the major IT customer groups. Our expertise keeps pace with the ever-changing IT marketplace, putting us in a position to adapt nimbly to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of specific IT challenges such as:
- B2B channel complexity
- The complex business purchasing environment
- Digital convergence
- Accelerating product lifecycles
IT EXPERIENCE OVERVIEW
MarketSource has a proprietary approach that we tailor to each client’s specific requirements. Sample IT engagements include:
- Support assisted-sales events
- Provide sales support, in-aisle training and merchandising oversight
- Place inside sales reps within direct response channel selling to VARs
- Execute telesales for recruitment, management and sales to VARs
INFORMATION TECHNOLOGY INDUSTRY SERVICES
Sales Services
- Sales Channel Development
- Sales Coverage Modeling
- Field Sales Teams
- Inside Sales
- Customer Sales Centers
- Channel Management and Partner Acquisition
- Sales Process Support
- Managed Staffing
- Sales Rep and Call Center
- Event Marketing
- Retail
Marketing Services
- Brand Strategy
- Integrated Marketing Communications Program Development & Delivery
- Product Launches
- Channel Marketing Planning & Delivery
- Lead Generation/Business Development Centers
- Field Marketing
- Experiential Program Design and Implementation
- Events and Promotion Services
- Product Training and Marketing Initiatives
- Demo Day Services
- Relationship Development and Brand Advocacy Services
- Training
- Merchandising
- POP/POS Program Development & Delivery
Market Analytics, Research & Insight
- Brand Health Measures
- Sales Channel Research
- Real-Time Sales Analysis
- Effectiveness Surveys
- Integrated Programs Analysis
- Instant New Product Launch Metrics
