A well honed approach that uses the finest IT sales and marketing talent to reach and influence both major IT customer groups

Information Technology

Information Technology Industry

SELECTED CLIENTS

AMD hp Ricoh

apple IBM Cisco

Lenova

HIGH-PERFORMANCE SALES & MARKETING CHAMPIONS FOR THE IT INDUSTRY

The IT market is divided for many IT vendors, with both a business and consumer segment. At MarketSource, we understand the unique dynamics of the IT industry better than anyone. As a result, we've honed an approach that uses the finest IT-experienced marketing talent to reach and influence both of the major IT customer groups. Our expertise keeps pace with the ever-changing IT marketplace, putting us in a position to adapt nimbly to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of specific IT challenges such as:

  • B2B channel complexity
  • The complex business purchasing environment
  • Digital convergence
  • Accelerating product lifecycles

IT EXPERIENCE OVERVIEW

MarketSource has a proprietary approach that we tailor to each client's specific requirements. Sample IT engagements include:

  • Support assisted-sales events
  • Provide sales support, in-aisle training and merchandising oversight
  • Place inside sales reps within direct response channel selling to VARs
  • Execute telesales for recruitment, management and sales to VARs

INFORMATION TECHNOLOGY INDUSTRY SERVICES

Sales Services

  • Sales Channel Development
  • Sales Coverage Modeling
  • Field Sales Teams
  • Inside Sales
  • Customer Sales Centers
  • Channel Management and Partner Acquisition
  • Sales Process Support
  • Managed Staffing
  • Sales Rep and Call Center
  • Event Marketing
  • Retail

Marketing Services

  • Brand Strategy
  • Integrated Marketing Communications Program Development & Delivery
  • Product Launches
  • Channel Marketing Planning & Delivery
  • Lead Generation/Business Development Centers
  • Field Marketing
  • Experiential Program Design and Implementation
  • Events and Promotion Services
  • Product Training and Marketing Initiatives
  • Demo Day Services
  • Relationship Development and Brand Advocacy Services
  • Training
  • Merchandising
  • POP/POS Program Development & Delivery

Market Analytics, Research & Insight

  • Brand Health Measures
  • Sales Channel Research
  • Real-Time Sales Analysis
  • Effectiveness Surveys
  • Integrated Programs Analysis
  • Instant New Product Launch Metrics