Consumer Expectations for Smart Home Automation

Consumers are more inclined than ever to purchase smart home products, but they expect more help and support from the companies selling these brands. Research shows that it’s time for marketing and sales strategies to shift from targeting early adopters to targeting early majority.

In our infographic, we examine:

  • What groups are buying smart home products
  • Which products they are currently buying and where they’re buying from
  • What consumers need from brands and retailers to justify purchasing smart home products