Major Manufacturer Gains Field Productivity and Increases Profitability

Our client was struggling with low sales rep productivity in the field. Their territories were divided equally by size and all carried the same quarterly store visit goal. Additionally, they had minimal monitoring of activity cadence or productivity of salaried reps. With MarketSource’s help, they were able to optimize their territories, exceed their sales goals and increase productivity.

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Major Manufacturer Gains Field Productivity and Increases Profitability