In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.
A recent Frost & Sullivan study showed that by 2020, omnichannel customer experience is projected to overtake price and product as a key brand differentiator.
Does your channel partner business proposition drive bias for your products and services within your channel partner community?
The 2017 Consumer Electronics Show (CES) was a really exciting place to be and served as a great preview for the tech we’ll see this year and beyond. MarketSource was in the mix to see the top trends.
You may already have the tools for creating a winning sales process, but are you using them effectively?
If you rely on B2B sales as your primary source of revenue, the only constant in 2016 for you was change. Acknowledging that transformation is constant is vital for success, but how prepared are you to capitalize on what’s to come in 2017?
MarketSource’s top 10 blog posts from 2016, along with a brief summary of the content that could benefit your business in 2017.
MarketSource offers brands the “human touch” that helps customers feel confident that they’re gaining a solution to a need, not just making a purchase.
The key to attracting new customers is engaging them in a meaningful way that gets them interested in a product and company—and willing to spend money on them.