Entering new markets with a new sales team is a daunting task. When do you reach out for help? What’s the best sales approach?
Does your channel partner business proposition drive bias for your products and services within your channel partner community?
It’s June, and you’re midway through the year. You’re missing your number, and the ramp is getting steeper. Your job now is to understand why.
Even companies with innovative products and services can fail without a solid sales team to sell, support them, and help the organization achieve their financial goals.
In the past, the prevailing trend leaned toward generalists, the logic being if one has a “jack of all trades” sales team, they can speak to any buyer and not risk losing potential business. Once considered sound logic in the boardroom, today it is laden with issues that can cripple a sales pipeline.
For many companies, managing underserved products, markets or sales channels becomes a business challenge preventing them from achieving their financial goals—both short- and long-term.