MarketSource Blog

Appliance Brand Snobbery and Other Consumer Behaviors

When it comes to home appliances, I am a brand snob. There, I admit it; my name is Baileigh Allen and I am a home appliance brand snob. Unlike most consumers (48%), who do not decide on a major home appliance brand until after they begin shopping, I know what I am going to purchase […]

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What Consumers Look for in a Retailer and the Pre Purchase Dilemma

I recently purchased a new bed, which means I must also venture down the beaten path for new bedding. The Barney blanket I am currently sporting just won’t do long term; and even my four year old is in agreement with this sentiment. Whew, I cannot believe our household has finally outgrown Barney (now, when […]

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