MarketSource Blog

Selling Smart Home Solutions: The New ‘Holy Grail’?

Why is the new market for selling smart home solutions meeting so many challenges to success? According to data from The Consumer Technology Association, the retail market of connected home devices has seen a steady stream of new smart system and device introductions. But moving forward, retail sales in this vertical are suffering “growth pains” due to […]

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MarketSource Video Blog: Competing On Price Alone

In this video, MarketSource Retail Practice Lead Mark Doornbosch discusses the pitfalls of competing on price alone and what you can do to avoid this challenge.   Video Transcript Hi, I’m Mark Dornbosch, Retail Practice Lead. Welcome to Marketsource. Thanks for tuning in. In this short video were looking into what happens in retail, or really […]

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5 Points To Align With What Retail Customers Really Want.

Are you prepared to align with what retail customers really want? Mark Doornbosch, MarketSource, Inc. Retail Practice Lead, speaks to recent research on what retail customers really want when they visit your location. Supporting your retail partner with these 5 points will help you optimize your coverage and increase your speed to market and Sell More, Faster:  […]

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How are Retail and “Showrooming” evolving?

What happens when shoppers buy online – after in-store retail showrooming? yes, “Showrooming” is here to stay Within a short period, the term “Showrooming” has become ingrained in the retail vocabulary.  Some pundits even suggested back in 2012 that showrooming was the beginning of the end for brick-and-mortar locations. But, as with most trends in […]

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The Relationship Between Online and Brick And Mortar

The line continues to be drawn, and redrawn, between Online and Brick and Mortar retail… How can you influence where your customers choose to shop? With the internet still growing exponentially, retail status quo is likely to continue to change in the coming decade. But it doesn’t mean the end of brick and mortar. In fact, according to a 2014 […]

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Cynicism & The Servant Leader – why are people obsessed with “the hidden agenda”?

I’m curious; why do employees within organizations that have or practice servant leadership have a hard time believing it’s possible that a company or manager could care and invest in their personal success?  They allow their inner voice to look for the “the hidden agenda”; “Why do they care?”, “What’s in it for them?”, “Are […]

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Social Media Marketing: Is it the answer?

In recent years, social media has been a much talked about subject, especially in relation to marketing products, but is social media marketing a good strategy? Gain insight from Solution Practice Lead of Retail, Mark Doornbosch, on the reasons for failure and success in social media marketing: Social media, social media marketing and social networking […]

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