MarketSource Blog

What is Location Intelligence Doing For Your Field Sales Strategy?

Location intelligence will impact retail field sales strategies both pre-launch and post-launch… Should you invest?   This article examines some of the location-based challenges sales operations executives face and the application of location intelligence in improving execution. ©Can Stock Photo Inc. / SergeyNivens   Location intelligence (LI) analyzes the relationship between a business’s geographic context and its success. As […]

Read More >