A recent Frost & Sullivan study showed that by 2020, omnichannel customer experience is projected to overtake price and product as a key brand differentiator.
Ah, the holiday season is almost here. Carols in the air, snow fluttering across the ground, and just outside the doors of your retail store are hundreds of sleep-deprived wild-eyed shoppers slugging down caffeine waiting for you to open the gate.
Is your sales organization attuned with Millennials? As the generation takes center stage, their attitudes about technology, communication, and interaction will determine the efficacy of sales and marketing efforts.