Profitable retailers need to analyze consumer behavior in their stores with the same precision that is being measured on websites.
Despite rampant demand, there are serious problems with hanging your customer loyalty hat on the NPS® alone.
Where do you mine for quality data when consumers are especially concerned about their privacy?
Our last post framed up areas of focus to consider when developing your 2013 budget, and of equal importance, a winning strategy for getting budget approval. In this series of deeper dives, we’ll take a look at research, and how it can impact your growth. Research is often thought as it relates to corporate strategy, […]