MarketSource Blog

The Power of Retail Analytics in 2016

  As the retail industry reigns supreme as America’s largest private sector employer, the demand to increase innovation to support this industry continues to grow. Directly employing 28 million Americans and supporting over 40 million additional workers, the retail industry represents approximately 24% of total US employment.

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Customer Satisfaction Definition: Still Using Net Promoter® Score?

Trends in Customer Satisfaction Definitions Image by Stuart Miles In recent years, the Net Promoter® Score (NPS®) has attracted a lot of attention as the optimal measure of customer attitudinal loyalty.  Based on a ‘recommendation likelihood’ rating, it’s a relatively simple calculation containing three distinct steps: The first step is to ensure the question is asked […]

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Data, data, data … How do I get some of that?

Data mining – getting the data you need, when you don’t know how to ask . . .   Big data. It is supposed to drive us into a future where interactive ads address us by name and personalized coupons hit our phones when we near stores.  But where do you mine for all of […]

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The power of laser-focused research

Our last post framed up areas of focus to consider when developing your 2013 budget, and of equal importance, a winning strategy for getting budget approval. In this series of deeper dives, we’ll take a look at research, and how it can impact your growth. Research is often thought as it relates to corporate strategy, […]

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