When your executive team asks how effective was the MDF program last year, do you have a reply ready?
You can check out a more detailed version of my blog post in my latest white paper: 10 Steps to Sales and Marketing Alignment: How to Maximize the Revenue Impact of Sales and Marketing Operations. We hear it all the time: sales teams are from Mars and marketing teams are from Venus. Although they all […]
I recently recorded a webinar on blending Electronic, Telephone, and Feet – based communications (ETF) with prospects and customers. It got rave reviews when I showed how this approach resulted in much greater sales success and lower cost of sales! So, did we just pull these ideas out of thin air? Of course not. This […]
The single most important factor in executing effective lead generation marketing campaigns is the data you begin with. Two factors in your database determine the outcome of marketing campaigns: the quality of the data, and how you segment that data. If you’re serious about improving the effectiveness of your lead gen campaigns, look at the […]
tel•e•mar•ket•ing (tel’e-märke-ting) NounThe practice of using the telephone to engage in selling, promotion, market research, etc. The business or practice of marketing goods or services by telephone. Word Origin & History 1980, from tele(phone) + marketing Do you use telemarketing as part of your lead generation marketing strategy? I’ve had many discussions with clients recently […]
Sales and Marketing alignment – ever notice that, when it comes to the deep gorge that often exists between marketing and sales, every marketing or sales service provider seems to offer a panacea? But engage these providers and you’ll find they rarely have anything with substance. It’s no easy task, but to meet revenue demands […]