MarketSource Blog

10 Steps to Sales and Marketing Alignment

You can check out a more detailed version of my blog post in my latest white paper: 10 Steps to Sales and Marketing Alignment: How to Maximize the Revenue Impact of Sales and Marketing Operations. We hear it all the time: sales teams are from Mars and marketing teams are from Venus. Although they all […]

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The ETF Model is the Offspring of Marketing Automation

I recently recorded a webinar on blending Electronic, Telephone, and Feet – based communications (ETF) with prospects and customers. It got rave reviews when I showed how this approach resulted in much greater sales success and lower cost of sales! So, did we just pull these ideas out of thin air? Of course not. This […]

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The #1 Factor in Lead Gen Success = Clean Data

The single most important factor in executing effective lead generation marketing campaigns is the data you begin with. Two factors in your database determine the outcome of marketing campaigns: the quality of the data, and how you segment that data. If you’re serious about improving the effectiveness of your lead gen campaigns, look at the […]

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Telemarketing for Demand Generation: Nurture Those C and D Leads

tel•e•mar•ket•ing (tel’e-märke-ting) NounThe practice of using the telephone to engage in selling, promotion, market research, etc. The business or practice of marketing goods or services by telephone. Word Origin & History 1980, from tele(phone) + marketing Do you use telemarketing as part of your lead generation marketing strategy? I’ve had many discussions with clients recently […]

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Sales and Marketing Alignment – Crossing the Chasm

Sales and Marketing alignment – ever notice that, when it comes to the deep gorge that often exists between marketing and sales, every marketing or sales service provider seems to offer a panacea? But engage these providers and you’ll find they rarely have anything with substance. It’s no easy task, but to meet revenue demands […]

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