How do you engage your buyer’s cycle instead of putting them in your sales cycle?
Unless you’ve been living in the remote wilderness, you know that retail is changing. Are you changing with it? If you can look at your Marketing and Sales strategy and say “this is the way we’ve always done it,” you should be concerned. The new generations, like millennials, are sending huge ripples through the retail […]
Checking Your Sales Team’s Pulse – Making a Profitable Decision What helps you hire the right sales person for the right job? It’s all about taking the emotion out of the process and hiring the best person possible for each position. Whether it’s for sales consultants, channel sales, or inside sales, finding the person who is […]
In an analysis of 73 B2B companies, McKinsey & Company found that the top 25% had double the sales ROI of that of the bottom 25%. In examining the differences between the two groups, the biggest factor contributing to the ROI gap was sales strategy and execution. Sales Productivity The top 25% of companies have […]
This article first appeared in 2014 and has been updated and re-released for fall 2015. Looking for a new channel sales partner at CES? . . CTIA? . . GIE EXPO? At any major industry event, finding the right retail sales partner, -one that gets your product and your style, -has positive-impact metrics to share, -and […]
Pressure from online retailers has big box stores looking into alternative revenue streams. We were reminded of this fact last week when Best Buy announced a partnership to sell solar power leases in 60 of its stores. This new Omnichannel approach breaks the mold on traditional retail and sales models. We’ve been seeing this trend […]
It has been a long and cold winter for the United States and the numbers show that it has been a challenging season for many retailers. Retail sales rose by .2% in February and shows that the retail industry is slowly emerging from the winter freeze. So as the first day of spring comes and […]
Brand representation is a critical aspect of sales for any firm, but in retail situations it can be a challenge to ensure that sales personnel are best representing the company’s brand.
MarketSource is excited about its new partnership with Minneapolis-based retailer, Target. MarketSource will partner with Target to help enhance its position in the wireless retail marketplace. Read more about this announcement in the Target Press Room.