Profitable retailers need to analyze consumer behavior in their stores with the same precision that is being measured on websites.
Wouldn’t you want a more scientific means of proving your hypothesis? To get a pulse on the market, or hear what your channel partner is saying? In this series of deeper dives, we’ll take a look at research, and how it can impact your growth.
Where do you mine for quality data when consumers are especially concerned about their privacy?
Despite rampant demand, there are serious problems with hanging your customer loyalty hat on the NPS® alone.