MarketSource Blog

#BetterSalesChat to Connect Audiences to B2B Topics on Twitter

This week, MarketSource, the industry leader in integrated sales and marketing services, will host a #BetterSalesChat to discuss relevant B2B business topics that concern enterprise organizations of all sizes.

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10 Steps to Sales and Marketing Alignment

You can check out a more detailed version of my blog post in my latest white paper: 10 Steps to Sales and Marketing Alignment: How to Maximize the Revenue Impact of Sales and Marketing Operations. We hear it all the time: sales teams are from Mars and marketing teams are from Venus. Although they all […]

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10 steps to sales and marketing alignment

We hear it all the time: sales teams are from Mars and marketing teams are from Venus. Although they all share overarching business objectives and many share a desire for greater collaboration, the two sides have difficulty working in tandem to maximize revenue results. This misalignment is easily overlooked when business is good, but becomes […]

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2016 Top Trending Sales Topics

MarketSource’s top 10 blog posts from 2016, along with a brief summary of the content that could benefit your business in 2017.

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3 requirements every firm should look for to ensure outsourced sales ROI

Any service or investment requires clear return for a firm to understand the value gained from it.

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3 ways to optimize the connection between sales and marketing

The two main drivers for any enterprise are sales and marketing. Marketing gets the message out there and sales brings in the numbers.

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3 ways to optimize time to market with a new product

The launch of a new product is a harrowing time for any enterprise, but launching it just right is essential to optimizing profits, improving sales and beating out the competition.

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4 Key Reasons to Optimize Brand Reputation

Brand representation is a critical aspect of sales for any firm, but in retail situations it can be a challenge to ensure that sales personnel are best representing the company’s brand.

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4 Myths About External Sourcing: Debunked!

What you really need to know about external sourcing There are a lot of myths about looking externally for sales support, and a lot of these myths keep partnerships that could be of a huge value from ever happening. We’ve debunked a few of these outsourcing myths and want to share them with you today. […]

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