In his latest blog post, MarketSource Retail Practice Lead, Mike Gergye shares five tips every brick-and-mortar retailer needs to know about driving in-store sales for Black Friday 2017. The time to start planning is now.
The time to ensure you are ready is now, and the best way to do that is to have motivated people in the right place with the right training.
As these generations take center stage, their attitudes about technology, communication, and interaction will determine the efficacy of sales and marketing efforts.
Consumers are holding onto their devices longer, waiting for something spectacular. That’s why stores need highly trained sales reps who know how to sell the upgrade.
A recent Frost & Sullivan study showed that by 2020, omnichannel customer experience is projected to overtake price and product as a key brand differentiator.