Is your sales organization attuned with Millennials? As the generation takes center stage, their attitudes about technology, communication, and interaction will determine the efficacy of sales and marketing efforts.
A recent Frost & Sullivan study showed that by 2020, omnichannel customer experience is projected to overtake price and product as a key brand differentiator.
Consumers are holding onto their devices longer, waiting for something spectacular. That’s why stores need highly trained sales reps who know how to sell the upgrade.
As these generations take center stage, their attitudes about technology, communication, and interaction will determine the efficacy of sales and marketing efforts.
Ah, the holiday season is almost here. Carols in the air, snow fluttering across the ground, and just outside the doors of your retail store are hundreds of sleep-deprived wild-eyed shoppers slugging down caffeine waiting for you to open the gate.
In his latest blog post, MarketSource Retail Practice Lead, Mike Gergye shares five tips every brick-and-mortar retailer needs to know about driving in-store sales for Black Friday 2017. The time to start planning is now.