MarketSource Blog

The power of laser-focused research

Our last post framed up areas of focus to consider when developing your 2013 budget, and of equal importance, a winning strategy for getting budget approval. In this series of deeper dives, we’ll take a look at research, and how it can impact your growth. Research is often thought as it relates to corporate strategy, […]

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Channel Management Improvement: Sales & High Margin Services (Pt 3)

When conducting channel management for industries like Information technology, where selling the main product as well as intangible services (like warrantees and maintenance agreements) and complimentary accessories (such as network or network attached devices like printers and storage) is absolutely critical to meeting revenue goals, it is important to have a strategy to help your […]

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Appliance Brand Snobbery and Other Consumer Behaviors

When it comes to home appliances, I am a brand snob. There, I admit it; my name is Baileigh Allen and I am a home appliance brand snob. Unlike most consumers (48%), who do not decide on a major home appliance brand until after they begin shopping, I know what I am going to purchase […]

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