In the past, a jack-of-all-trades sales team that could speak to any buyer and not risk losing potential business was considered sound logic. Today, that type of thinking is laden with issues that can cripple a sales pipeline.
Entering new markets with a new sales team is a daunting task. When do you reach out for help? What’s the best sales approach?
Does your channel partner business proposition drive bias for your products and services within your channel partner community?