MarketSource Blog

Interop 2014 Spotlight

Are you attending Interop? If you haven’t heard of Interop before, they boast to be the most complete industry convention for IT Pros.

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The secret weapon to your business’ growth

If you’re like many companies that weathered the recessionary storm, things are finally looking up, and it appears the business climate is one that can be taken advantage of. However, like some companies, you may have waited too long to capitalize on this upturn, and the train could be leaving the station without you.

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Why Generalists Are Killing Your Sales Pipeline

In the past, the prevailing trend leaned toward generalists, the logic being if one has a “jack of all trades” sales team, they can speak to any buyer and not risk losing potential business. Once considered sound logic in the boardroom, today it is laden with issues that can cripple a sales pipeline.

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