Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.
In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.
Where do you mine for quality data when consumers are especially concerned about their privacy?
Graduation has come and gone, and everyone’s out enjoying their summer break. But for retailers, the work is just beginning.
What happens when shoppers buy online—after in-store retail showrooming?
In the past, the prevailing trend leaned toward generalists, the logic being if one has a “jack of all trades” sales team, they can speak to any buyer and not risk losing potential business. Once considered sound logic in the boardroom, today it is laden with issues that can cripple a sales pipeline.
Unless you’ve been living in the remote wilderness, you know that retail is changing. Are you changing with it? If you can look at your Marketing and Sales strategy and say “this is the way we’ve always done it,” you should be concerned. The new generations, like millennials, are sending huge ripples through the retail […]
The line continues to be drawn, and redrawn, between Online and Brick and Mortar retail… How can you influence where your customers choose to shop? With the internet still growing exponentially, retail status quo is likely to continue to change in the coming decade. But it doesn’t mean the end of brick and mortar. In fact, according to a 2014 […]
For many companies, managing underserved products, markets or sales channels becomes a business challenge preventing them from achieving their financial goals—both short- and long-term.