MarketSource Blog

MarketSource Supports Soldiers and Their “Angels”

A Venerable Oak – A New Living Monument 5/29/2015 by Mike Sweeney On a quiet morning recently, among chirping birds, shady maples and towering oaks, a few shovelfuls of dirt made way for a new monument. Recent efforts by MarketSource employees had raised monies to help fund the many programs that the non-profit  Soldiers’ Angels uses […]

Read More >

Retail & Managed Service Provider – Connect to Win?

Should a Retailer consider using a Managed Service Provider to augment existing retail teams within the stores? As retail continues to evolve and the need to be nimble and flexible becomes even more important, retailers should be looking at managed solution partners to help them succeed.   All photos (c) Can Stock Photo Why partner […]

Read More >

Why You Should Be Attending Super Mobility Week

Why CTIA? CTIA has taken huge steps to make Super Mobility Week the leading convention for the mobile space. They have combined their two shows into one power packed week in Las Vegas September 9 – 11. But why should you attend? Exclusive Mobile Focus Over 35,000 attendees, of which: 64% are senior and executive […]

Read More >

Data, data, data … How do I get some of that?

Data mining – getting the data you need, when you don’t know how to ask . . .   Big data. It is supposed to drive us into a future where interactive ads address us by name and personalized coupons hit our phones when we near stores.  But where do you mine for all of […]

Read More >

Plan now, win later: Preparing for Black Friday

  Graduation has come and gone, and everyone’s out enjoying their summer break. But for retailers, the work is just beginning – it’s time to start talking about the winter holidays. To help you prepare, read on for MarketSource’s Tips for a successful Black Friday 2014. Consumers spent a whopping $12.3B during black Friday last year, […]

Read More >

How are Retail and “Showrooming” evolving?

What happens when shoppers buy online – after in-store retail showrooming? yes, “Showrooming” is here to stay Within a short period, the term “Showrooming” has become ingrained in the retail vocabulary.  Some pundits even suggested back in 2012 that showrooming was the beginning of the end for brick-and-mortar locations. But, as with most trends in […]

Read More >

Why Generalists are Killing Your Sales Pipeline

The specialist vs. generalist debate is a decades-old argument with published research dating back to the 1970s. In the past, the prevailing trend leaned toward generalists, the logic being if one has a “jack of all trades” sales team, they can speak to any buyer and not risk losing potential business. Once considered sound logic […]

Read More >

Retailers, The Time To Change Is Now

Unless you’ve been living in the remote wilderness, you know that retail is changing.  Are you changing with it? If you can look at your Marketing and Sales strategy and say “this is the way we’ve always done it,” you should be concerned. The new generations, like millennials, are sending huge ripples through the retail […]

Read More >

10 steps to sales and marketing alignment

We hear it all the time: sales teams are from Mars and marketing teams are from Venus. Although they all share overarching business objectives and many share a desire for greater collaboration, the two sides have difficulty working in tandem to maximize revenue results. This misalignment is easily overlooked when business is good, but becomes […]

Read More >