In a market where your competitors are just using technology and digital channels to recruit new prospects or clients, personal touch can be an extremely important differentiator.
Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.
In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.
In the past, the prevailing trend leaned toward generalists, the logic being if one has a “jack of all trades” sales team, they can speak to any buyer and not risk losing potential business. Once considered sound logic in the boardroom, today it is laden with issues that can cripple a sales pipeline.
For many companies, managing underserved products, markets or sales channels becomes a business challenge preventing them from achieving their financial goals—both short- and long-term.
Many companies today are outsourcing their sales teams for a variety of reasons.
Employee retention is a critical affair, particular in sales and marketing.