Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.
Employee retention is a critical affair, particularly in sales and marketing.
In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.
In a market where your competitors are just using technology and digital channels to recruit new prospects or clients, personal touch can be an extremely important differentiator.
In the past, a jack-of-all-trades sales team that could speak to any buyer and not risk losing potential business was considered sound logic. Today, that type of thinking is laden with issues that can cripple a sales pipeline.