MarketSource Blog

Why Generalists Are Killing Your Sales Pipeline

In the past, the prevailing trend leaned toward generalists, the logic being if one has a “jack of all trades” sales team, they can speak to any buyer and not risk losing potential business. Once considered sound logic in the boardroom, today it is laden with issues that can cripple a sales pipeline.

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The secret weapon to your business’ growth

If you’re like many companies that weathered the recessionary storm, things are finally looking up, and it appears the business climate is one that can be taken advantage of. However, like some companies, you may have waited too long to capitalize on this upturn, and the train could be leaving the station without you.

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The power of laser-focused research

Wouldn’t you want a more scientific means of proving your hypothesis? To get a pulse on the market, or hear what your channel partner is saying? In this series of deeper dives, we’ll take a look at research, and how it can impact your growth.

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