MarketSource Blog

Sales and Marketing Misalignment Impacts the Bottom Line

It is estimated that poor alignment between sales and marketing can cost organizations 10 percent or more of annual revenue. Learn four important steps for aligning your teams to retain those dollars.

Read More >

Why Companies are Shifting to Inside Sales for 2017 and Beyond

According to a recent survey, the majority of B2B buyers actually do not prefer a face-to-face meeting and in response, more than 50 percent of B2B sales jobs are now inside sales.

Read More >

Are Your Sales and Marketing Strategically Aligned

Today, more companies are managing sales and marketing through the same operational business lens in the form of a jointly developed, go-to market playbook.

Read More >

Why Outsourcing Is More Common Than You Think

From cost reduction and sale increases to better risk management and improved customer service, the reasons to outsource are numerous and growing.

Read More >

5 Ways To Set Up a Pop-Up Shop That Sells

From setting up in shopping centers for holiday products sales to grocery store pop-ups demonstrating cookware, a pop-up shop enables retailers to create exciting temporary stores to attract new consumers and grow business sales.

Read More >

How Will You Grow Your Revenue Next Year?

With a fresh year approaching, what are your plans for 2017? How will you assure that you can maintain—and even grow—your variable operations next year?

Read More >

Things to Consider When Hiring a New Sales Team

Whether you need lead-generation representatives or enterprise account executives, the task of finding, onboarding, training and managing top talent can put a strain on sales organizations trying to hit their numbers.

Read More >

The CFO View of Optimizing Sales Returns

It often takes a CFO’s vision to combine all the puzzle pieces and create a full picture of the value a sales business process outsourcing strategy can provide.

Read More >

Planning and Budgeting for 2017

Four things to consider before you begin the annual planning and budgeting process with your business partners.

Read More >