MarketSource Blog

What is Location Intelligence Doing For Your Field Sales Strategy?

Location intelligence will impact retail field sales strategies both pre-launch and post-launch… Should you invest?   This article examines some of the location-based challenges sales operations executives face and the application of location intelligence in improving execution. ©Can Stock Photo Inc. / SergeyNivens   Location intelligence (LI) analyzes the relationship between a business’s geographic context and its success. As […]

Read More >

Best Outsourced Retail Services Partner ­- Who Decides?

The 25 “Most Promising Retail Services Vendors” are chosen by the Outsourcing Gazette.  Here’s how to make that list. . .  Why outsourced retail services? Trained, outsourced retail labor can quickly elevate the levels of conversation about a product, as well as add value to customer engagements, both inside the store and in consultative virtual exchanges. Sending […]

Read More >

Strategic Sales Management – Need 100 Days of Help?

Outdoor Seasonal Manufactured Goods – Surviving “Sales Hell” In the world of Home Improvement Retail, the majority of sales of seasonal manufactured goods occur between February and June, depending on where you live on the gardening map. This time of the year is lovingly called the 100 Days of Hell because it’s a huge volume […]

Read More >

Customer Satisfaction Definition: Still Using Net Promoter® Score?

Trends in Customer Satisfaction Definitions Image by Stuart Miles In recent years, the Net Promoter® Score (NPS®) has attracted a lot of attention as the optimal measure of customer attitudinal loyalty.  Based on a ‘recommendation likelihood’ rating, it’s a relatively simple calculation containing three distinct steps: The first step is to ensure the question is asked […]

Read More >

Hiring the Right Sales Team; Luck or Skill?

Just what IS the secret to recruiting, hiring and developing a good sales team? Great sales people change the game and can be the key to the success of any company. Even companies with innovative products and services can fail without a solid sales team to sell and support them, and help the organization achieve […]

Read More >

5 Points To Align With What Retail Customers Really Want.

Are you prepared to align with what retail customers really want? Mark Doornbosch, MarketSource, Inc. Retail Practice Lead, speaks to recent research on what retail customers really want when they visit your location. Supporting your retail partner with these 5 points will help you optimize your coverage and increase your speed to market and Sell More, Faster:  […]

Read More >

Data, data, data … How do I get some of that?

Data mining – getting the data you need, when you don’t know how to ask . . .   Big data. It is supposed to drive us into a future where interactive ads address us by name and personalized coupons hit our phones when we near stores.  But where do you mine for all of […]

Read More >

Plan now, win later: Preparing for Black Friday

  Graduation has come and gone, and everyone’s out enjoying their summer break. But for retailers, the work is just beginning – it’s time to start talking about the winter holidays. To help you prepare, read on for MarketSource’s Tips for a successful Black Friday 2014. Consumers spent a whopping $12.3B during black Friday last year, […]

Read More >

Families Look To Shower Mom With Gift Cards, Brunch, Apparel Items This Mother’s Day, According To NRF Survey

After splurging on tablets and smartphones, beauty supplies, apparel and jewelry for mom last year, consumers this year will celebrate Mother’s Day keeping practicality in mind. According to NRF’s 2014 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $162.94 on mom this year, down from a survey […]

Read More >