MarketSource Blog

MarketSource Video Blog: Competing On Price Alone

In this video, MarketSource Retail Practice Lead Mark Doornbosch discusses the pitfalls of competing on price alone and what you can do to avoid this challenge.   Video Transcript Hi, I’m Mark Dornbosch, Retail Practice Lead. Welcome to Marketsource. Thanks for tuning in. In this short video were looking into what happens in retail, or really […]

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Why You Should Be Attending Super Mobility Week

Why CTIA? CTIA has taken huge steps to make Super Mobility Week the leading convention for the mobile space. They have combined their two shows into one power packed week in Las Vegas September 9 – 11. But why should you attend? Exclusive Mobile Focus Over 35,000 attendees, of which: 64% are senior and executive […]

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Plan now, win later: Preparing for Black Friday

  Graduation has come and gone, and everyone’s out enjoying their summer break. But for retailers, the work is just beginning – it’s time to start talking about the winter holidays. To help you prepare, read on for MarketSource’s Tips for a successful Black Friday 2014. Consumers spent a whopping $12.3B during black Friday last year, […]

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How does your business proposition relate to channel partner revenue?

Consider your channel partner revenue.  If it’s not where you want it to be – ask yourself:  How compelling is your business proposition? When asked to design an indirect sales model, a key element of our discovery process is analyzing the business proposition that’s being offered to the sales channel.  Essentially, we seek to understand […]

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Families Look To Shower Mom With Gift Cards, Brunch, Apparel Items This Mother’s Day, According To NRF Survey

After splurging on tablets and smartphones, beauty supplies, apparel and jewelry for mom last year, consumers this year will celebrate Mother’s Day keeping practicality in mind. According to NRF’s 2014 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $162.94 on mom this year, down from a survey […]

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The New Omni Channel

Pressure from online retailers has big box stores looking into alternative revenue streams. We were reminded of this fact last week when Best Buy announced a partnership to sell solar power leases in 60 of its stores. This new Omni-Channel approach breaks the mold on traditional retail and sales models. We’ve been seeing this trend […]

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Outsourcing vs. hiring: Which provides more value?

Many companies today are outsourcing their sales teams for a variety of reasons.

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Eliminating attrition more effectively through the right training

Employee retention is a critical affair, particular in sales and marketing.

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Channel Management Improvement Series: Does this sound like you? (Part 2)

Last week I shared that I had participated in a roundtable session with several sales and marketing executives representing multiple industries. After our conversation, I began putting together a three part series discussing the more prominent issues regarding channel management that we discussed: Underperforming strategic alliances/partnerships Inconsistent sales performance of channel partners Driving the performance […]

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