Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.
Graduation has come and gone, and everyone’s out enjoying their summer break. But for retailers, the work is just beginning.
Pressure from online retailers has big box stores looking into alternative revenue streams. We were reminded of this fact last week when Best Buy announced a partnership to sell solar power leases in 60 of its stores. This new Omnichannel approach breaks the mold on traditional retail and sales models. We’ve been seeing this trend […]
Many companies today are outsourcing their sales teams for a variety of reasons.
Employee retention is a critical affair, particular in sales and marketing.
Last week I shared that I had participated in a roundtable session with several sales and marketing executives representing multiple industries. After our conversation, I began putting together a three part series discussing the more prominent issues regarding channel management that we discussed: Underperforming strategic alliances/partnerships Inconsistent sales performance of channel partners Driving the performance […]