MarketSource Blog

The New Omnichannel

Service companies seem to have recognized that their traditional call in, online, and door to door methods are no longer as effective as they need to be. This new Omnichannel approach breaks the mold on traditional retail and sales models.

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Brand Marketing Evolution: Understanding Generation Z

Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.

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