Brand representation is a critical aspect of sales for any firm, but in retail situations it can be a challenge to ensure that sales personnel are best representing the company’s brand.
Investing in channel sales assistance allows firms to reach sales goals without having to invest time and energy training their own staff or hiring more employees.
Three obstacles companies must overcome to optimize market coverage.
The journey from lead to purchase can be a tricky one.
Any service or investment requires clear return for a firm to understand the value gained from it.
If you’re like many companies that weathered the recessionary storm, things are finally looking up, and it appears the business climate is one that can be taken advantage of. However, like some companies, you may have waited too long to capitalize on this upturn, and the train could be leaving the station without you.
Wouldn’t you want a more scientific means of proving your hypothesis? To get a pulse on the market, or hear what your channel partner is saying? In this series of deeper dives, we’ll take a look at research, and how it can impact your growth.
Should your company do more with the balanced scorecard to boost sales performances?