In a market where your competitors are just using technology and digital channels to recruit new prospects or clients, personal touch can be an extremely important differentiator.
By segmenting data and uncovering correlations of both strong and weak performances, you can uncover a gold mine of information on your channel partners.
Sales leaders of this generation are shifting away from independent reps or agent models to a dedicated team who prioritizes the interests of the business first.
Entering new markets with a new sales team is a daunting task. When do you reach out for help? What’s the best sales approach?
Cold calling might have a bad reputation, but there are ways to be successful during this early stage of the sales process.
Compiling comprehensive data from internal and external resources provides an opportunity to maximize conversion rates, grow new markets, launch new products, and leverage your marketing dollars.
Most organizations try to hire salespeople following the same methodologies they follow when hiring non-sales related roles. You can’t effectively fill open sales roles using these traditional routes.
In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.
Does your channel partner business proposition drive bias for your products and services within your channel partner community?