Believe it or not, it’s already time to start looking at a strategy that will help your brand cut through the noise and boost profits this Black Friday and holiday season. If brand advocacy through assisted sales isn’t part of your holiday sales strategy, it should be.
Knowing what Prime Day is capable of, retailers need to jump on planning for 2017’s back-to-school season now. Here are six ways to compete with Prime Day 2017.
Supporting your retail partner with these five points will help you optimize your coverage and increase your speed to market and sell more, faster.
Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.
In retail, the customer engagement process is even more critical today to close the deal on a purchase. That’s why personalized sales solutions are crucial to your bottom line.
Studies show that in the age of webrooming, brick and mortar home improvement retail is still relevant and needs better customer service to drive sales.
A recent Frost & Sullivan study showed that by 2020, omnichannel customer experience is projected to overtake price and product as a key brand differentiator.
The 2017 Consumer Electronics Show (CES) was a really exciting place to be and served as a great preview for the tech we’ll see this year and beyond. MarketSource was in the mix to see the top trends.
MarketSource’s top 10 blog posts from 2016, along with a brief summary of the content that could benefit your business in 2017.