Compiling comprehensive data from internal and external resources provides an opportunity to maximize conversion rates, grow new markets, launch new products, and leverage your marketing dollars.
Most organizations try to hire salespeople following the same methodologies they follow when hiring non-sales related roles. You can’t effectively fill open sales roles using these traditional routes.
In today’s B2B world, CEOs are beginning to see marketing strategy as a key differentiator for their business and are looking to marketing for demonstrable revenue contribution.
Does your channel partner business proposition drive bias for your products and services within your channel partner community?
You may already have the tools for creating a winning sales process, but are you using them effectively?
If you rely on B2B sales as your primary source of revenue, the only constant in 2016 for you was change. Acknowledging that transformation is constant is vital for success, but how prepared are you to capitalize on what’s to come in 2017?
It is estimated that poor alignment between sales and marketing can cost organizations 10 percent or more of annual revenue. Learn four important steps for aligning your teams to retain those dollars.
Today, more companies are managing sales and marketing through the same operational business lens in the form of a jointly developed, go-to market playbook.
With a fresh year approaching, what are your plans for 2017? How will you assure that you can maintain—and even grow—your variable operations next year?