MarketSource Blog

Brand Marketing Evolution: Understanding Generation Z

Born after 1996, Generation Z already represents $44 billion in discretionary spending and are an interesting blend of the traditional and the nonconformist. Steve Wilson explains the key characteristics that make up Gen Z and how brand marketing and retail will need to shift to appeal to them.

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The Top 6 Trends from CES 2017

The 2017 Consumer Electronics Show (CES) was a really exciting place to be and served as a great preview for the tech we’ll see this year and beyond. MarketSource was in the mix to see the top trends.

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