Results

With over 30 years' experience, we have a vast library of successful case studies across many different categories. While we will be happy to share more specific and relevant ones upon request, the following provides a broad sampling of our programs:

AUTOMOTIVE OUTSIDE DIRECT SALES

A Detroit-based auto manufacturer turned to MarketSource to assist in growing share and profits for their Extended Warranty product. OEM's and Dealers are focusing their efforts toward these profit centers to offset declines in margins in other areas of their businesses.

Program
Extended Warranty business volume and share growth represent significant incremental profit opportunity to both OEM's and dealerships selling the products. MarketSource worked with the client to design a program where MarketSource field representatives train dealership personnel on product features and benefits and the most effective means of selling.

Results
Client has experienced share growth ranging from 10-to 56 percentage points and F&I income PVR of 25 to 50 percent increases.

BUSINESS TO BUSINESS PARTNERSHIPS

MarketSource has been working with a Global Leader in Communications, Systems, Applications, and Services for many years.

Program
To focus on supporting and selling through a Business Partner Program, supporting the Top 200 Business Partners. Driving sales through business partners is paramount to the overall success of this client. MarketSource provides the sales and partner program support for a significant segment of the client's channel.

Results
Since the program inception, the Client and MarketSource have seen a dramatic increase in sales, with over 16 percent growth year after year. Additionally, MarketSource has increased headcount by over 100 percent to provide greater business partner coverage.

TELECOM TRAINING & AVOCACY

A major wireless device manufacturer worked with MarketSource to design and manage a plan to launch a new handset.

Program
Our Field Sales Force blitzed 1,100 corporate-owned stores and thoroughly trained internal sales people on how to properly sell the device and the supporting network services.

Results
Efforts on both the device and the supporting network service offer exceeded the company's forecasts by 233 percent. Overall, the five grass-roots efforts produced a 16 percent point increase in handset sales in a one month period.