We know that to properly represent your brand we need to embody everything it stands for, from its functional and emotional benefits to its personality and positioning in the marketplace.

Results

 |  Print  | 

How to Boost Perceived Product Value at No Cost

Date Posted: Wednesday, February 09, 2011

Join MarketSource Director of Training and former LG Director of Training, Toby Groves, as he reveals how to add enormous value to your product when price, marketing and promotion simply aren’t enough.

Directing sales associates to recommend a particular brand’s solution is challenging under the best circumstances.  Add to the complexity that your efforts to impact the last three feet of the sale are conducted at 30,000 feet. Effective training development from this distance must possess a highly compelling secret sauce or risk dilution in the final translation to the consumer.

In this exclusive webinar, learn how to:
  • Boost perceived product value at no cost
  • Differentiate your product from others sharing similar feature sets
  • Increase sales rep's chances of effectively conveying product value
  • Guarantee customer ah-ha! moments during product demos

...and  more

Click here to view.