Retail Route-to-Market

SELECTED CLIENTS

HIGH-PERFORMANCE SALES & MARKETING CHAMPIONS FOR
THE RETAIL ROUTE-TO-MARKET

In an environment where excessive competition has retailers fighting to lower costs and adopting customer-centric value propositions, unique relationship issues with manufacturers are resulting. This is further compounded by a more educated consumer and the fact that traditional marketing is proving to be less effective, especially as alternative channels hone their strategies over time. However, the one thing that hasn't changed is that the sales associate recommendation continues to be the #1 influencer on buying decisions.

MarketSource has been in the forefront of assisting manufacturers as they navigate this ever-changing environment. Managing an elite list of clients, MarketSource has earned a reputation with manufacturers and retailers alike as the team to count on to drive sales at the store level. As we conduct tens of thousands of consumer and sales associate interactions in stores weekly, we are uniquely qualified to drive sales through this key channel, particularly in the Automotive, Consumer Electronics, Technology, and Communications industries.

Typical consumer product companies spend millions of dollars in advertising to create awareness and interest in their brands. Many, however, neglect "The Last Three Feet” of the retail aisle and its impact on the consumer's purchase decision. MarketSource understands these retail dynamics like no one else. We've sharpened our expertise by achieving big sales-floor results for some of the most formidable consumer brands. Effective retail marketing and sales programs require experienced retail specialists. The proven MarketSource approach uses the finest retail talent to engage the consumers that purchase your products and services and win their ongoing loyalty.

We believe it is important that our knowledge keep pace with this rapidly changing and complex sales channel, putting us in a position to adapt nimbly to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of current and emerging retail challenges such as:

• Distribution channel complexity
• Accountability (the increased importance of demonstrable ROI)
• The effect of e-commerce on retail margins

RETAIL EXPERIENCE OVERVIEW

MarketSource has a proprietary approach that we tailor to each client's specific requirements. Sample retail engagements include:

• Sales optimization program design and implementation
• Event-oriented product demonstrations
• Sales and advocacy training
• Manage merchandising programs
• Coordinate relationships with key retailers, dealers and target customers for increasing parts sales and warranty registrations.

RETAIL ROUTE-TO-MARKET SERVICES

Sales Services

• Sales Channel Development
• Sales Coverage Modeling
• Field Sales Teams
• Inside Sales
• Customer Sales Centers
• Channel Management and Partner Acquisition
• Sales Process Support
• Managed Staffing

• Sales Rep and Call Center
• Event Marketing
• Retail

Marketing Services

• Brand Strategy
• Integrated Marketing Communications Program Development & Delivery
• Product Launches
• Field Marketing
• Experiential Program Design and Implementation

• Events and Promotion Services
• Product Training and Marketing Initiatives
• Demo Day Services
• Relationship Development and Brand Advocacy Services

• Training
• Merchandising
• POP/POS Program Development & Delivery

Market Analytics, Research & Insight

• Brand Health Measures
• Consumer Field Research
• Sales Channel Research
• Mystery Shopping
• Real-Time Sales Analysis

• Integrated Programs Analysis
• Instant New Product Launch Metrics

• Retail Operations Audits
• Return Analysis and Reduction Programs