Integrated Sales & Marketing Services

INTEGRATED SALES AND MARKETING

At the core, our integrated sales and marketing offering is unlike any other. Built as a dynamic model that connects sales, marketing and marketplace analytics, our integrated approach service is designed to deliver meaningful results.

This offering is consultative in nature and has been designed as a real-time responsive system that is flexible and continuously adjusts the elements of the program toward the goal of greater cost effectiveness and specific ROI metrics, including sales improvement.

MarketSource provides the unique skills and expertise to integrate brand-centric sales and marketing programs in the Automotive, Consumer Electronics, IT (Computer Hardware & Software) and Telecommunications vertical industries and relevant routes to market including Retail and B2B. Our deep experience in these verticals and routes to market, along with our knowledge of channel nuances, allows us to help you design highly effective sales and marketing programs.

PROVIDING THE DUAL EXPERTISE OF ROUTE-TO-MARKET
AND VERTICAL INDUSTRY EXPERTISE

We approach the marketplace from both a route-to-market and vertical industry perspective and, therefore, can offer our clients the unique advantage of our multi-faceted experience. MarketSource was founded on the platform of providing a consultative approach and superior service in the route-to-market arena.

Our newly enhanced vertical market expertise provides the ability to overlay specific industry knowledge to our already powerful route-to-market offerings. While clients benefit when our services overlap, we certainly offer great value and benefit to clients seeking assistance with their route-to-market strategies and programs.

SERVICE LIST

Sales Services

• Sales Channel Development
• Sales Coverage Modeling
• Field Sales Teams
• Inside Sales
• Customer Sales Centers
• Channel Management and Partner Acquisition
• Sales Process Support
• Managed Staffing

• Sales Rep and Call Center
• Event Marketing
• Retail

Marketing Services

• Brand Strategy
• Integrated Marketing Communications Program Development & Delivery
• Product Launches
• Channel Marketing Planning & Delivery
• Lead Generation/Business Development Centers
• Field Marketing
• Experiential Program Design and Implementation

• Events and Promotion Services
• Product Training and Marketing Initiatives
• Demo Day Services
• Relationship Development and Brand Advocacy Services

• Training
• Merchandising
• POP/POS Program Development & Delivery

Market Analytics, Research & Insight

• Brand Health Measures
• Consumer Field Research
• Sales Channel Research
• Mystery Shopping
• Real-Time Sales Analysis

• Effectiveness Surveys
• Integrated Programs Analysis
• Instant New Product Launch Metrics

• Retail Operations Audits
• Return Analysis and Reduction Programs