$15M GENERATED IN NEW SALES

Reach prospects more efficiently

A global manufacturing company engaged MarketSource to help it establish a lead generation program to assist its field team in reaching prospects in a more cost-effective manner. MarketSource added business development reps to generate leads for the sales team, leading to 90% customer retention and $15M in revenue from a new sales pipeline.

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10% OVERHEAD COST DECREASE

Optimize your sales strategy

A major telecommunications brand needed a cost-effective solution to address its under-performing national retail channel. MarketSource designed and implemented a turnkey retail sales strategy channel that included the carrier’s existing field team, which in turn delivered double-digit YOY growth while reducing overhead costs by 10%.

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23% EXTENDED SERVICE PLAN SALES INCREASE

Compete more effectively

An automotive manufacturer wanted to safeguard its market share from third-party contract providers. By deploying a nationwide sales development team with extensive in-dealership experience, MarketSource was able to increase extended service plan sales by 23% and increase dealer F&I per-vehicle retail profitability by 11%.

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$4M ESTIMATED CUSTOMER LIFETIME VALUE

Expand into new markets

A home security and automation company wanted to establish a retail presence to supplement its existing field sales structure. With significant revenue increase goals set by its board of directors, the company needed help to expand its sales channels. MarketSource designed, implemented and launched a pilot program for 20 stores that yielded $578,000 in revenue within six months, and an estimated customer lifetime value of more than $4 million.

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2.8M BRAND IMPRESSIONS

Engage consumers on a deeper level

An international mobile phone manufacturer wanted to connect to consumers independent of its carrier campaigns. MarketSource designed and deployed 25 brand experience centers that delivered 2.8M brand impressions. Of the consumers who visited the experience centers, 900K stated they would be significantly more likely to buy the brand over its competition.

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