30% YOY REVENUE GROWTH

Grow SMB sales

When a channel partner for a global services provider needed to cost-effectively resell and support equipment to SMBs, it looked to MarketSource. A turnkey customer solutions center dedicated to SMB clients was created, paving the way to 30% YOY revenue growth and ROI exceeding 150% for the past 10 years.

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#2 MARKET POSITION

Optimize coverage to increase sales

A European-based wireless and CE accessory manufacturer wanted to expand its business into the US and needed to build brand awareness and advocacy. MarketSource designed and deployed a training and advocacy solution optimizing coverage and achieving 50% higher per-store sales for covered retail locations and a market share ranking that improved from 7th to 2nd.

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45% INCREASE IN SALES

Regain market share

To regain market share lost to aggressive automotive aftermarket companies, a leading automotive OEM partnered with MarketSource to launch a new program. A team of aftermarket sales experts was deployed, making 180 touches to 45,000 Independent Repair Centers and driving a YOY sales increase of 45%.

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Capabilities
90% CUSTOMER RETENTION

Gain new customers and keep existing ones

A global manufacturing company engaged MarketSource to help it grow its market share through better customer growth and retention. MarketSource added account managers to strengthen customer relationships and reps to generate leads for the sales team, leading to 90% customer retention and $18M in additional revenue.

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20% SALES COST REDUCTION

Reactivate dormant partners

A market-leading specialty chemicals distributor set a goal to increase its small and medium business (SMB) market share, and sought assistance from MarketSource. We created a turnkey sales channel for web and telesales, which increased recurring gross margin dollars by more than 20% YOY, reduced sales costs by 20% and reactivated more than $1M gross margin dollars from customers who had not purchased in more than a year

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$68M NEW SALES REVENUE

Drive more sell-through

A major consumer electronics company wanted to increase sell-through of its inkjet printing products and partnered with MarketSource. We implemented a six-month accelerated assisted sales program across major retail locations from Hawaii to Puerto Rico, driving more than $68M in new revenue.

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7,200 STORE TOUCHES

Grow brand awareness

With a new handset launch on the horizon, a mobile phone manufacturer needed to supplement its existing field team for higher impact. MarketSource build a virtual brand advocacy team that represented the manufacturer’s multiple operating companies and at the end of three days, more than 7,200 store touches had been completed.

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