Telecommunications Industry

SELECTED CLIENTS

HIGH-PERFORMANCE SALES & MARKETING CHAMPIONS FOR
THE TELECOMMUNICATIONS INDUSTRY

At MarketSource, we understand the dynamics of the Telecommunications industry better than anyone. As a result, we’ve honed an approach that uses the finest telecom-experienced talent to reach and influence both consumer and business buyers across the entire spectrum of telecom sales—from products like handsets and network equipment to wireless, wireline, cable, and broadband internet services.

Our expertise keeps pace with the ever-changing telecom marketplace, putting us in a position to adapt nimbly to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of today’s Telecommunications challenges such as:

• How to retain wireless customers when voice is becoming more commoditized and applications are considered the value-drivers in consumers minds
• Driving new subscriber growth to counter churn in the Cable & Satellite markets
• Proliferation of the network equipment market
• The broadening of mobile phone distribution channels
• Convergence of technology applications and content
• New and emerging technologies such as WIFI, WIMAX and 4G

TELECOM EXPERIENCE OVERVIEW

MarketSource has a proprietary approach that we tailor to each client’s specific requirements. Sample Telecom engagements include:

• Training and sales assistance in targeted mass retailers
• Training and sales assistance in carrier-branded stores
• Operational stewardship of branded wireless retail outlets
• Telecoverage via channel account managers for VAR relationships with SMBs
• Development of regional programs for training, advocacy, relationship-building and sales assistance
• Staffing and management of sales support for network design, price quotations, customer service and lead research

CONSUMER ELECTRONICS INDUSTRY SERVICES

Sales Services

• Sales Channel Development
• Sales Coverage Modeling
• Field Sales Teams
• Inside Sales
• Customer Sales Centers
• Channel Management and Partner Acquisition
• Sales Process Support
• Managed Staffing

• Sales Rep and Call Center
• Event Marketing
• Retail

Marketing Services

• Brand Strategy
• Integrated Marketing Communications Program Development & Delivery
• Product Launches
• Lead Generation
• Field Marketing
• Experiential Program Design and Implementation

• Events and Promotion Services
• Product Training and Marketing Initiatives
• Demo Day Services
• Relationship Development and Brand Advocacy Services

• Training
• Merchandising
• POP/POS Program Development & Delivery

Market Analytics, Research & Insight

• Brand Health Measures
• Consumer Field Research
• Sales Channel Research
• Mystery Shopping
• Real-Time Sales Analysis

• Effectiveness Surveys
• Integrated Programs Analysis
• Instant New Product Launch Metrics

• Retail Operations Audits
• Return Analysis and Reduction Programs