Vision for a New Kind of Company

While other companies were focused on traditional staffing models, two cousins from Baltimore envisioned new areas that could benefit from specialized staffing and saw that the growing need for engineering talent presented a new opportunity. And with that idea, Aerotek, the first of the Allegis companies, was born. The company hired friends and family, people they knew they could count on and trust. It was a company where the people were invested in one another. They built their business on a culture of strong personal relationships, ensuring every customer was cared for, always delivering on their promises, and doing the hard things needed to get the job done and to earn their customers’ respect.

Meanwhile, MarketSource had been giving businesses visibility on college campuses through relationships with major manufacturers like Hershey, Johnson & Johnson, Proctor & Gamble, Warner Lambert, Ford, Gatorade, and Coca-Cola. It wasn’t long before MarketSource was conducting on-campus demonstrations of IBM’s new personal computer, emerging as one of the largest, most successful event marketing companies in the U.S. From the beginning, MarketSource was built upon driving results through an innovative experiential model that was highly engaging, imprinted a positive and lasting brand impression, and set the stage for future sales.

Evolving to Meet Client Needs

IBM saw that MarketSource was onto something and hired the company to take its PC to businesses nationwide and by 1994, MarketSource had a burgeoning new division serving IBM and a growing number of national brands.

Allegis, too, was growing by leaps and bounds. The business environment was highly performance-driven, employees were held to the highest standards, teams competed to achieve their goals, and scorecards were prominently displayed for encouragement.

The work ethic was always evident. The team was willing to take on any challenge. They even asked their clients to give them their most difficult assignments—“give us your most difficult req,’ they would say—and would not stop working until they achieved the goal. This work ethic earned them the respect of their client partners who knew that the team was invested in their business.

The Allegis and MarketSource founders made personal investments in people—clients and employees alike. They were the kinds of businesses in which people knew one another. Trusted and respected one another. And to this day, we have not lost that focus on relationships.

Allegis Acquisition Fuels MarketSource Growth

Allegis’ footprint continued to expand making it one of the largest human capital companies in the world. Meanwhile, at MarketSource, the company built successful relationships with tech firms such as HP, Cisco, ADM, and Avaya, resellers and channel partners, and companies in automotive, home improvement, home electronics and more.

The Allegis and MarketSource founders came together and saw that their origin stories and corporate cultures, built on relationships and trust, were so very similar. It became clear that a partnership would bring additional opportunities and value to their clients and employees. In late 2004, the deal was finalized and MarketSource, Inc. was acquired as an independent operating company of Allegis Group.

MarketSource Acquires Salelytics

Recognizing the market need for highly scalable inside sales and inbound offerings supported by robust contact center services, MarketSource embarked on a search for a partner with the technology and scale that customers demanded and, importantly, with a company culture tightly aligned to the unique and strong culture Allegis Group companies embody. They found it in Salelytics.

The Salelytics acquisition brought cutting-edge, AI-supported contact center services that were a perfect complement to the white-glove, highly integrated sales center operations that MarketSource is known for. And Salelytics’ experience in healthcare, logistics, pharma, and consumer packaged goods was a perfect complement to MarketSource’s expertise in automotive, manufacturing, telecom, IT, software, consumer electronics, home appliances, mobile, and home improvement.

Global Strength and Remaining True to Our Values

Today, MarketSource remains an independent operating company of Allegis Group, the largest privately held staffing company in the United States and the fourth largest in the world. A $14.9 billion human capital management services firm with more than 35,000 clients worldwide, Allegis has 500+ global offices and employs more than 25,000 full-time employees and 450,000 contract employees annually.

As a member of the Allegis Group family of companies MarketSource clients receive the value of our parent company’s significant resources – financial strength, a vast international footprint, unparalleled recruiting resources, and more.

And while we deliver the strength of a global organization, we never lose sight of where we came from and the value of our individual relationships.