5 Things Brands Can Do to Remain Relevant to Gen Z

5 Things Brands Can Do to Remain Relevant to Gen Z

5 Things Brands Can Do to Remain Relevant to Gen Z The prospect of appealing to today’s demanding young customers can feel daunting. In reality, however, Gen Z’s retail demands are simple: they want transparency and convenience above all else. While these qualities...
Gen Z’s Attitudes Toward Technology and Retail

Gen Z’s Attitudes Toward Technology and Retail

Gen Z’s Attitudes Toward Technology and Retail No generation has been defined by technology quite like Gen Z. Today’s youth have never known a time without easy access to the internet and mobile devices. As digital natives in the truest sense, they hold high...
Gen Z’s Approach to Shopping and Retail

Gen Z’s Approach to Shopping and Retail

Gen Z’s Approach to Shopping and Retail At one time, retailers could build a dedicated following simply by offering lower prices than the competition. All that has changed with the rise of Gen Z—they prioritize convenience, social proof, and authenticity. That’s...
MarketSource Employee Spotlight: Gillian Foley

MarketSource Employee Spotlight: Gillian Foley

Program Manager Gillian Foley says MarketSource is her home and “my job is a blessing.” Gillian’s excitement for her job and her client translates well in her leadership role within the program. While she recognizes her leadership style must adjust based on her team...
MarketSource Employee Spotlight: Lisa Walsh

MarketSource Employee Spotlight: Lisa Walsh

Executive Director of Automotive Sales Solutions, Lisa Walsh has worked in the automotive business since high school. She began her career in a dealership’s accounting department and continued working at the same dealership through college, moving up to the...
At MarketSource, an Allegis Group company, we believe better sales begin with better relationships. Our proven alternative to traditional outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.