Keeping Up With Today’s Retail Trends
How is it possible to keep up with all of the retail trends in today’s market? It’s especially difficult when we look to those that failed to change who have gone the way of the dinosaur. We have seen many large retailers disappear or go bankrupt in the last...
Retail Apocalypse or Omnichannel Evolution?
If you’re wondering what in the world is going on with brick and mortar retail, you’re not alone. Right now, we are hearing two dramatically different click-bait stories. On the one hand, we have the doom and gloom tale of how traditional retail is dead or dying. On...
Brand Marketing Evolution: Understanding Generation Z
Like many of you in retail and brand marketing, I have spent the last few decades researching innovative ways to target everyone from baby boomers, to Gen X, and then millennials. In retail, it is far more than just the marketing that has had to change. We’ve...