Retail Apocalypse or Omnichannel Evolution?
If you’re wondering what in the world is going on with brick and mortar retail, you’re not alone. Right now, we are hearing two dramatically different click-bait stories. On the one hand, we have the doom and gloom tale of how traditional retail is dead or dying. On...
Brand Marketing Evolution: Understanding Generation Z
Like many of you in retail and brand marketing, I have spent the last few decades researching innovative ways to target everyone from baby boomers, to Gen X, and then millennials. In retail, it is far more than just the marketing that has had to change. We’ve...